Strategy · Video production · Scripting
Along with R.Sport, we wanted to be involved in the 2023 Women's World Cup in a way that gave back to the sport we love. This took shape in the form of helping Alex Chidiac tell her story so far through the medium of cotton and content.
The game plan: create a long-form video that told the story of Alex Chidiac's career, the R.Sport kit, and The Big Issue Street Soccer program, and how this kit can give back to those in need.
On the pitch Alex is a tough, skillful, goal scoring midfielder. Off the pitch she has resilience and wisdom beyond her years, a caring and deep thinking individual who values community and the importance of giving back. Those values guided her to the Women's Street Soccer Program run by The Big Issue, where she has now volunteered for a number of years.
The design carries elements with deeply sentimental meaning to Alex: Muma the penguin she has travelled with since she was born, the teapot patch for the tea she shared with her grandma watching 3am football, and the Lego square she has tattooed on her ankle.
We'll put together an estimate & send it to shortly.
We'll be in touch at to lock in a time. Talk soon.
